SIFT Workout is a unique, upscale personal training fitness facility located in Oceanside, California, offering unlimited supervised personal training fitness programs for one flat rate per month. Their Structured Interactional Fitness Technique (SIFT) provides the opportunity for many people who have never considered a personal trainer before to employ one.

Scope of Work: SIFT Workout is a high-end personal training facility targeting people who have a fitness or health goal and need help achieving it. The company opened its doors in 2003 and today has over 100 members. The challenge has been building membership base. Elure continues to work with SIFT to create marketing and public relations campaigns that would draw new member interest, gain media attention, and overall community awareness.

• Marketing & public relations planning
• Direct mail promotions
• Advertisement development
• Special event planning and promotions
• News releases / Proactive media pitches

Recent Press Coverage:

		1/22/2006: New dogs, old tricks
		12/19/2005: S.D. Companies Team Up to Present Health Fair
		5/15/2005: North County Standout: Oceanside fitness center brings a personal touch