One Earth Recycling sprouted from the seeds of California Metals / All Computer Surplus, a 29- year-old family-owned and -operated diversified recycling firm located east of San Diego in El Cajon, California. The innovative One Earth Recycling model aims to make recycling an integrated part of consumers’ established shopping patterns. One Earth is proud of its “value proposition with a global perspective,” which benefits 1) consumers, by making recycling increasingly accessible and user-friendly, 2) host retailers, by adding to existing traffic flows, and rewarding One Earth clients in host retailers’ gift cards, and 3) the environment, by making recycling a part of society’s established patterns of consumption.

Scope of Work: One Earth Recycling partners with companies such as Best Buy and Circuit City to host kiosk recycling events where people can recycle all their old technology equipment. One Earth hired Elure to assist with event promotions and public relations to build public awareness with residents and gain media attention on an ongoing basis, including:

• Public relations planning and strategy
• Media relations
• Arranged for television event coverage
• News release writing
• Business development relationship building
• Publicity plan
• Media kit development
• Proactive pitching for event coverage

Recent Press Coverage:

		9/23/2006: One Earth Recycling Partners with Circuit City and Sony to Host Electronics Recycling Event
		9/23/2006: Circuit City offers recycling in Laguna Hills
		9/2006: Circuit City $10 GC for recycled elec. at Santa Rosa, CA 9/23
		9/2006: Computers, cell phones should be recycled
		6/19/2006: Technology Business, Impact Weather Partner On Gulf Coast Warnings
		4/20/2006: Recycle computer products and cash in on Earth Day
		2/27/06: California is cracking down on the growing problem of electronic waste with strict dumping laws. See how One Earth is helping in this battle.
		2/6/2006: Get The Lead Out: E-waste program helps recyclers divert toxic metals from the landfills
		11/1/2005: Recycle electronics this weekend with Best Buy and One Earth
		11/3/2005: Interview- One Earth Recycling partners with Best Buy
		11/1/2005: One Earth Recycling says it will accept computers, television sets, cellular phones this weekend
		11/5/2005: One Earth Recycling partnered with Best Buy at their El Cajon, CA facility, in an event to promote electronic recycling in the local community
		11/5/2005: One Earth Recycling partnered with Best Buy at their El Cajon, CA facility, in an event to promote electronic recycling in the local community
		11/2005: Recycling Kiosk Event Features One Earth Recycling
		11/2005: Recycling Kiosk Event Features One Earth Recycling
		11/2005: Recycling Kiosk Event Features One Earth Recycling