Mission Bay RV Park is a city-owned, newly renovated RV park on Mission Bay in San Diego. The RV Park sits on the waterfront at Mission Bay featuring bay views, beach access, boat docks, swimming area and a night-lit golf course just steps away.

Scope of Work: Mission Bay RV Park was completely renovated in 2005 and sought a marketing and public relations firm to assist with branding, public relations, marketing and promotions for its new grand opening. Elure worked with the park to develop strategies to win back their visitors, and build public awareness to drive new visitors into the park, including:

• Marketing & public relations planning
• Strategy consulting and implementation
• Re-branding
• Advertisement development / placement
• E-newsletter
• Grand opening event planning
• Public relations and promos for grand opening event
• News releases / Proactive media pitches
• Direct mail campaigns
• Marketing communications collateral

Recent Press Coverage:

	6/30/2006: City RV Park Open For Business
	6/30/2006: Mission Bay RV Park to Reopen Friday