By Jennifer Dancy (published April 12, 2012,www.flowtown.com) Pinterest has become the social media star over the last few months, now reaching 16 million users worldwide, according to Google Ad Planner. The virtual pinboard site is the next platform marketers need to take advantage of. But as with other social media sites like Facebook, Twitter, or Google+, Pinterest comes with [...]

Source: www.MarketingSherpa.com SUMMARY: Deliverability is a complex topic that challenges every marketer using email. However, it is an even greater challenge for B2B marketers. B2B marketers must meet unique deliverability rule sets for each individual domain in databases filled with hundreds or more. Whereas B2C marketers likely have a database full of freemail accounts, and [...]

A day in the life of someone who’s immersed online, be it PR, social media, or marketing. How he manages to get it all done. Source: Lee Odden is CEO of TopRank Online Marketing and editor of Online Marketing Blog, where this article originally ran. There are many people who have asked me how I [...]

How to get maximum exposure for your news is the question. It all starts with creating unique ways to present the facts about your company and attract attention. Tips for 2012 include: Creating Newsworthy Angles Current Events: Look for positive ways to relate your company to topics that are making news headlines. Event Timing: If you’re [...]

Understanding which bloggers cover your brand industry and closely following what they are most interested in covering is key. A listening campaign is essential in understanding who truly has a vested interest in your brand and might be integral to your overall promotional and publicity campaign. There are several ways to connect with bloggers to get [...]