A day in the life of someone who’s immersed online, be it PR, social media, or marketing. How he manages to get it all done. Source: Lee Odden is CEO of TopRank Online Marketing and editor of Online Marketing Blog, where this article originally ran. There are many people who have asked me how I [...]

How to get maximum exposure for your news is the question. It all starts with creating unique ways to present the facts about your company and attract attention. Tips for 2012 include: Creating Newsworthy Angles Current Events: Look for positive ways to relate your company to topics that are making news headlines. Event Timing: If you’re [...]

Understanding which bloggers cover your brand industry and closely following what they are most interested in covering is key. A listening campaign is essential in understanding who truly has a vested interest in your brand and might be integral to your overall promotional and publicity campaign. There are several ways to connect with bloggers to get [...]

Your slogan should stick in the minds of those that hear it or see it, but that isn’t always the case. After all, how do you create a slogan that has the components that make it memorable and sticky? A slogan adds a strong element to your brand that you just won’t get any other [...]

In this ever changing world of public relations, social media, and search engine marketing, it is essential to get the most of your PR efforts. Following is a checklist for optimizing your press releases: Clearly define the goal and target audience of the release Research keyword phrases (1-2 per release) Add phrases to the title, [...]